The Power of the Patient Persona
What are your current patients' personas? Do these personas match
with the potential patients you are seeking? Maybe; maybe not. If you
want to transform your practice, you need to know what types of patients
you truly want to attract.
Peer to Peer: Election Season
Which political party is best suited to support chiropractic? Let's see what some of your peers think: "The Democrat Party has been more helpful to chiropractors and their patients over the past 30 years than the Republican Party," said Dr. Richard Cole of Memphis, Tenn. "Based in part on their philosophy of taking care of the 'little man,' they tend be more inclusive, allowing chiropractors broad access to patients and ensuring that insurance companies pay for the care. They are less inclined to take care of large corporations (insurance companies) and like to see patients have more options."
Rewarding Your Employees: How to Do It Right
We are approaching that time of year when many companies issue holiday
gifts to employees, intended to show employees they are appreciated. It
may be money, a gift card, company apparel, etc.
Set Your Practice Apart With the Right Branding
Dr. Brad started his practice seven years ago on a shoestring budget. He
created his generic logo in five minutes using a website because he
didn't have the time to figure out how to make something special.
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